Blog Posts

The wave of “Google is punishing AI content” posts is misreading what’s actually happening. What people are seeing right now is Scaled Content Abuse enforcement, and that policy has nothing to do with whether a machine or a person wrote the words. I made a video walking through this, because

Google Search Console deletes your performance data after 16 months, and nothing you do in the GSC interface can stop it. Every month, the oldest month of clicks, impressions and queries quietly drops off the end of the window, and with it goes your ability to do a real year-over-year