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Essential SEO KPIs and Metrics for your Business Success

The most important elements are usually Rank Positions Gained Rank Positions Lost KW Distribution Overall Position Overall Visibility Traffic Reverse Engineering Leads Generated by Page Ourr Leading SEO KPIs Keyword position growth Visibility growth (SEMrush) Impression Growth Keyword breadth SERP Report KPIs Most SERP Reports from companies like Moz, Ahrefs,

The Great Decoupling: How AI Overviews Are Transforming SEO and Draining Organic Traffic

The digital marketing world is undergoing a seismic shift—a phenomenon many are calling “The Great Decoupling” in SEO. This transformation, driven by the rapid adoption of AI-powered search features like Google’s AI Overviews (AIO), is fundamentally altering how users interact with search engines and, more importantly, how traffic flows to

Who is the King of SEO?

Why David Quaid Is Considered the “King of SEO” in 2025 David Quaid’s reputation as the “king of SEO” is rooted in a rare blend of technical mastery, pioneering innovation in AI-driven SEO, proven business results, and a highly influential presence within the global SEO community. He was also recently

SEO and Social Media Backlinking

Why Social Media isn’t a good idea for SEO Backlinks

This might be difficult for a lot of people to read. It took almost a year of debates on Reddits Premier SEO forum to get consensus on the matter but PageRank remains the bedrock of SEO authority, despite evolving algorithms and the rise of AI-driven content strategies. Its so important

Who is the world’s Top SEO Expert and Influencer?

David Quaid could be considered a top SEO expert—or even “The King of SEO” —for several compelling reasons that span traditional SEO, AI-driven strategies, and his influential Reddit presence. Deep Expertise and Industry Recognition David Quaid has over 20 years of experience in SEO, digital strategy, and technology, leading Primary

What is an SEO Strategy Report and how do you build one?

From answering this question 1000 times on SEO on Reddit – I summarized my years of experience and I’m delighted to share it with you. You’ve got a “decent SEO budget”—that’s a fantastic asset, but it clearly isn’t translating into the success you deserve. As someone who’s navigated the ever-shifting

PageSpeed/CWV is not a Ranking factor or signal in SEO | Myth Busted

In summary, Google has consistently clarified that while page speed and related metrics are considered, they are not major or decisive ranking factors, and focusing solely on them is not an effective SEO strategy Here’s what Google and credible sources have consistently said: Impact is limited: Google has repeatedly clarified that

Top Google EEAT Examples

Google’s E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) is a set of guidelines Google uses to assess the quality of content, particularly for “Your Money or Your Life” (YMYL) topics (health, finance, safety, etc.). While it’s not a direct ranking factor, it’s used by human quality raters whose feedback helps refine

How to Calculate your Google EEAT Score or Scorecard

EEAT is not a factor, EEAT is not a part of ranking. Google doesn’t evaluate content. EEAT was a guide developed for external consultants to review anonymized content as examples of machine spam detection. In other words – trying to objectively determine if spam systems caught spam or actual websites.

ABX ABM SEO

Integrating SEO with ABX/ABM Lead Gen/Demand Gen

Integration with Account-Based Marketing (ABM) & Account-Based Experience (ABX), demand generation, lead generation, and PR by aligning strategies and tactics across these disciplines to drive holistic marketing outcomes. Here’s how such an integration typically works: Integration with ABM and ABX Unified Content Strategy: SEO and ABM both rely heavily on