SEO remains a dynamic field, with conversations and narratives constantly evolving. While some changes are good, others fuel misconceptions—often driven by conspiracy theories about relevance, low quality, and other factors. Let’s break these down and focus on what truly matters. PageRank and Backlinks PageRank revolutionized web search by introducing a
In the ever-evolving landscape of Search Engine Optimization (SEO), numerous metrics have been touted as crucial for improving website rankings. Among these, dwell time has often been mentioned as a significant factor. However, the notion that dwell time directly impacts SEO has been challenged by several experts and Google’s own
When it comes to maximizing your return on investment (ROI) in SEO, the retainer model stands out as a particularly effective strategy for both businesses and service providers. This approach ensures that your SEO efforts are consistently implemented and refined over time, leading to steady improvements in search engine rankings
As always, explaining anything in SEO has to start with debunking SEO Myths! When it comes to SEO and Audits, and helping organizations with SEO, there are 5 recurring themes observed within the SEO community, like SEO on Reddit, as highlighted by common post archetypes, underscore a fundamental misunderstanding of
Searches for Backlink analysis tools is a massively popular search phrase in Google that have 500k searches a month as of January 2025. I know only because I rank for it – the suggested numbers from SEMRush (based on Google Ads) are ridiculously wrong – suggesting less than 10% as
From Google’s founding to today, PageRank’s invention and evolution has profoundly influenced SEO. PageRank was founded on a very successful model used to rank scientific peer reviewed papers. PageRank, the brainchild of Larry Page and Sergey Brin, was pivotal in Google’s ascent and was patented, make its details available to
Yes, SEO is dead. This graph from my small SEO blog shows traffic declining and dying in less than 12 months.
Ecery Search Engines Rank Results page has a number of different SEO positions. Your search position is unique for each phrase – and each phrase has its own search position, clicks, impressions and therefore its own CTR or click-through-rate which is Clicks/Impressions. On any general page – you have Ad
Google’s official stance, clarified by Gary Illyes, confirms that HTML structure and code quality are not direct ranking factors. While valid HTML is a best practice, it does not inherently help Google “understand” a document for ranking purposes. About This Document This document is aimed at helping people understand how Google
You might have heard that Google uses over ‘200 signals” to help it rank documents, and see references to rank signals AND rank factors. A common misconception is that rank signals are synonymous (mean the same thing) as rank factors and these are often conflated (confused as one) in SEO