I’m so excited to be in Thailand for the 2026 LLM Mastery event organized by Jabez Reubens and his team of intrepid organizers, experts and a host of speakers.
Search has changed shape. People still type queries into Google, but more of them are asking ChatGPT, Claude, Perplexity and Google’s AI Mode instead, and getting one answer back rather than ten blue links. If your brand isn’t in that answer, you’ve lost the click before it ever happened.
That’s what LLM Mastery is about. The event bills itself as “the most advanced LLM Visibility Conference”, and it runs on 14–15 November 2026 at the Meliá Chiang Mai Hotel in Chiang Mai, Thailand.
What LLM Mastery Is
LLM Mastery is a two-day, in-person conference built around two goals, summed up in its tagline: “Dominate LLMs. Automate the rest.”
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Get seen across LLMs. How brands, content and businesses get found and cited in ChatGPT, Claude, Google AI Overviews and AI Mode.
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Put LLMs to work. Use AI to automate real work, take on tasks that used to need a team, and build things that felt out of reach a year ago.
The organisers promise 18+ practical sessions across two focused days. This is a working conference for practitioners, not a showcase of vendor pitches.
This is Edition 4.0. In 2026 alone, the team has already run three workshops in three countries: Ho Chi Minh City, Bali and Chiang Mai. The Chiang Mai conference is the flagship event.
The event started out as Link Building Mastery, run by Jabez Reuben, founder of Blue Prints and Link Validator. The Chiang Mai SEO Conference speaker page notes that the rebrand to LLM Mastery “says everything about where he thinks search is heading.” Those link-building roots matter, because they keep the conversation tied to what actually drives visibility.
What’s on the Programme
According to the event listing on ConferenceInc, sessions cover:
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Getting discovered through ChatGPT and Claude
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Visibility in Google AI Overviews and AI Mode
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Claude for local SEO workflows
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AI for business processes, social media, design and creative production
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Company knowledge systems and AI-powered go-to-market strategies
You get both halves in one room: how to show up in AI answers, and how to use the same tools to run your business more efficiently.
The Speakers
I am looking forward to opening the event as keynote speaker. His position is that LLM search still runs on classic SEO. AI tools run searches and cite the pages that rank, so earning rankings is still how you get into AI answers.
The full lineup also includes:
| Speaker | Company / Role |
|---|---|
| Margarita Loktionova | Semrush |
| Stephen Burns | Common Crawl |
| Michal Suski | SurferSEO |
| Marc Moeller | SEO Director, EcomExperts |
| Wan Wei Soh | KIMI Ambassador |
| Ian Borders | Ambassador, Claude |
| Thibault Garcia | Reachly |
| Alan CladX | CEO, H1SEO.com |
| Jeremy Burgos | Senior Growth Marketer, HighLevel |
| JP Zhang | Founder, Shenzhen SEO Conference |
| Yash Singh | Co-Founder, TradeOps Consulting |
| Anand-Arnaud Pajaniradjane | Scope (YC-backed) |
| Sarvesh Srivastava | Alventra Marketing |
| Robert Niechcial | CTO & Partner, Vestigio |
| Mark McDowell | Primal |
| Stewart Lister Vickers | The Power Lever Method |
| Rahul Sengupta | Prosperity Media |
| Oliver Pechter | Co-Founder, HeyAmos |
| Zhivko Stoyanov | Head of AI and Business Efficiency, GIGALinks.com and SEO.Domains |
One name stands out: Stephen Burns from Common Crawl. Much of what large language models learned came from crawled web data, so hearing from the people behind one of the biggest open web datasets is rare at a marketing event.
A little taste of what you can expect
Myself and Jabez got together for a quick podcast on whats happening in the world of SEO and AI convergence
SEO Conference Ticket Information
Prices at the time of writing, from the official site:
| Ticket | Price | What’s Included |
|---|---|---|
| Single Day | $199 | Access to one day (14 or 15 Nov), main-stage seating, buffet lunch, snacks, tea and coffee |
| Standard | $349 (next jump $399) | Both days, main-stage seating, buffet lunch both days, snacks, tea and coffee |
| VIP | $549 (next jump $599) | Everything in Standard, plus a VIP merch box, VIP Lounge, networking lunch with speakers on both days, front seating and priority access |
Prices rise automatically when each batch sells out, so booking early saves money.
Make It an SEO Week in Chiang Mai
LLM Mastery runs straight after the Chiang Mai SEO Conference, held 9–13 November 2026. If you’re travelling in, one trip covers both events: a full week of SEO and AI search in a city known for its food, cafés, temples and low cost of living.
The venue helps too. The Meliá Chiang Mai is a riverside hotel in the centre of the city, so getting to the event, dinners and the evening networking is easy.
Who Should Go
LLM Mastery is a strong fit if you are:
- An SEO or agency owner who needs a clear answer for clients asking “why aren’t we showing up in ChatGPT?”
- A brand or in-house marketer trying to work out where AI visibility fits in your budget
- A founder or operator who wants practical ways to automate work with LLMs
- A content or growth lead who wants to know which “AI optimisation” tactics are real and which are hype
Key Details
- Event: LLM Mastery 2026 (Edition 4.0)
- Dates: 14–15 November 2026
- Doors open: 8:30 am Bangkok time, 14 November
- Venue: Meliá Chiang Mai Hotel, Chiang Mai, Thailand
- Format: In person, 18+ practical sessions
- Tickets: From $199 at llmmastery.co
AI search isn’t coming. It’s here, and the brands that work out how to show up in it now will have a head start that’s hard to catch. LLM Mastery is two days to get that head start, in one of the best cities in Asia.
See you in Chiang Mai.
