Keyword Research
Keyword Research is one of the most important areas of SEO
Technical SEO & Site Audits
Apps like Screaming Frog, Hobo-web
Content Optimization
Probably the most mythical of SEO tools
Rank Tracking
SERP Tracking is the stalwart of SEO reporting
Backlink Analysis & Link Building
The oldest and most important of SEO tools
Local SEO
Tools that help with citations
Reporting & Analytics
Google Looker Report
Competitor Analysis
Backlinks, keyword research etc
