Improving SEO for a legal site starts with fixing the plumbing, not just writing more blogs. First, make sure the site is crawlable, fast enough, and not drowning in duplicate or near-duplicate pages that all say the same thing. Then we attack the pages that actually drive revenue: core practice areas, location pages, and high-intent questions that regularly precede a consultation. At Primary Position, we use that foundation to build out topic clusters by practice area and jurisdiction, then track the only metrics that matter: qualified leads and signed cases, not just impressions and vanity rankings.