SEO Agency NYC

What is SEO and how does it work?

SEO is a strategy or set of tactical operations designed to gain and grow organic traffic (often termed free traffic) from a search engine. Read the rest of our “What is SEO?”.

How does SEO work?

SEO works by building the best solution to a search query. Often posed as a Question/Answer scenario, because people are typically looking for a solution or answer to a question. People could be looking for a solution on how to buy something, and what the best solution/product or vendor is.

There are many signals and hints – in fact over 200 – that Google uses to store, index, and rank web pages. We made a small list of things that people have said or written about SEO:


Signal/Hint Meaning
Domain Age How long a domain has been registered, how long the current registration is and how long its been indexed by Google
Backlink Do follow backlinks help Google understand how important a web page is to others, in a sort of popularity contest. But the number of links, the weighting authority of the page linking to another and the relevance all play a role in how strong that signal is
PageRank The original score of each page and domain on the web per the original “Google” patent filed by Larry Page and Sergei Brin while at the University of Stanford
Domain Authority A term for ranking a domain between 0 and 100 developed by Moz (formally SEOMoz)
Image Optimization Use of meta data and other techniques to rank images – very important for image libraries, stock image publishers, companies who sell products based on diagrams, ecommerce, political parties, hotels and others
Authority The authority a page has on a particular term
ARhef text How and what a link says about its target
Video Optimization Optimizing a video for Google and/or YouTube search
Schema Schema provide rich data to Google – like flight arrivals and departures, movie timetables, recipes, distances, reviews etc



See Also: How do you pick an SEO expert?What tools does an SEO use?What does SEO Stand for?