SEO Metrics for Enterprises are an important part of measuring, tracking, gauging, and aligning SEO strategies and goals and this can be especially challenging for Enterprises and Startups alike.
The most important SEO KPIs (key performance indicators) vary depending on the specific goals of your website or business. However, some of the most important KPIs to track include:
Organic traffic from Search Engines
Organic traffic remains a cornerstone of SEO success, providing a free and reliable source of potential leads and sales. This is the number of visitors to your website who come from organic search results. Organic traffic is important because it is free and can be a reliable source of generating online leads and sales.
For enterprises, it’s essential to track not just overall organic traffic, but also segment it by:
- Landing pages: Identify which pages are driving the most organic traffic
- Geographic regions: Especially important for multinational enterprises
- Device types: Understanding mobile vs. desktop performance
- Search engines: While Google often dominates, don’t neglect other engines like Bing or Yandex
Keyword Rank Positions – the SERP Report
This is the rank position of your website in search results for specific keywords. Higher keyword rankings mean that your website is more likely to be seen by potential visitors. Most organizations and SEOs use a SERP Tracking Tool to keep track of growing SERP positions.
SERP (Search Engine Results Page) tracking is crucial for enterprises to monitor their visibility for target keywords. When analyzing SERP reports, consider:
- Ranking fluctuations: Track changes over time to identify trends and potential issues
- Featured snippets: Monitor and optimize for position zero opportunities
- Local pack rankings: Essential for businesses with physical locations
- Long-tail keyword performance: Often overlooked but can drive significant targeted traffic
Enterprise SEO Performance Measures
Most enterprises measure performance with SERP Reports and their own custom SEO Reporting Templates that give much deeper and unique KPIs to that organization’s performance
Enterprise SEO Keyword Research
Enterprise keywords are usually lower in volume and much higher in Keyword Difficulty and PPC CPC (Cost per Click) terms. This is critical in picking keywords and researching them for SEO.
Measure performance on Enterprise SEO
Using the right automation tools you can track your enterprise keywords in Google and Search. Most Enterprises will need a number of tools but two tools really stand out – SERP Tracking and GSC. SERP tracking needs to track
Custom SEO reporting templates are vital for enterprises to track unique KPIs relevant to their specific goals
Branded SEO Keywords
- Branded terms
- Spelling mistakes
- Product terms
- Brand + Generic
Competitor SEO Phrases
- Competitor Terms
- Competitor PPC Terms
Generic Enterprise SEO Keywords
- Organic Generic
- Adjacent
- Awareness
- Discovery
- FAQ
Conversion rate
This is the percentage of visitors to your website who take a desired action, such as making a purchase or signing up for a newsletter. Conversion rate is important because it measures the effectiveness of your SEO efforts.
While often considered a broader marketing metric, conversion rate is crucial for demonstrating SEO ROI1. For enterprises, consider:
- Micro-conversions: Track smaller actions like newsletter sign-ups or content downloads
- Multi-touch attribution: Understand the role of SEO in the overall customer journey
- Segment by traffic source: Compare conversion rates of organic traffic to other channels
- By focusing on these detailed metrics and strategies, enterprises can develop a comprehensive approach to SEO that drives meaningful results and aligns with overall business objectives.
