SEO Metrics are an important part of measuring, tracking, gauging, and aligning SEO strategies and goals.
The most important SEO KPIs (key performance indicators) vary depending on the specific goals of your website or business. However, some of the most important KPIs to track include:
Organic traffic from Search Engines
This is the number of visitors to your website who come from organic search results. Organic traffic is important because it is free and can be a reliable source of leads and sales.
Keyword Rank Positions
This is the position of your website in search results for specific keywords. Higher keyword rankings mean that your website is more likely to be seen by potential visitors. Most organizations and SEOs use a SERP Tracking Tool to keep track of growing SERP positions
This is the percentage of visitors to your website who take a desired action, such as making a purchase or signing up for a newsletter. Conversion rate is important because it measures the effectiveness of your SEO efforts.