I moved to NYC as Head of Digital/Inbound Marketing at Kemp, a NY-based startup I joined while living in Ireland which went on to get acquired for $250m. I absolutely love it here and 4 years ago I started my own SEO/PPC Agency in the heart of NYC. NYC is
Lead Generation IS the point of SEO Google is the undisputed heavyweight largest originator of web traffic and leads in the world. No other platform comes close – not even to 5% of the traffic and sales that Google single-handedly generates. But getting traffic is actually easier than getting leads
This is an interesting time to be a solopreneur – when I started out, Google was the only marketing platform on the web but it was tiny. Still, I made a living by being first for “Software outsourcing” and “Website design”. I then ranked first for “SEO Ireland” (I was
A Primer on GSC And GA4 Data I’m seeing this question more and more, and as Google Analytics (aka GA4) becomes more of data wasteland thanks to GDPR, this question will grow more and more. So – which one to trust? GSC and Analytics used to be within 90% of
Cybersecurity SEO Strategy Background Cyber security teams are usually very IT literate, well educated, and used to self-educating – it comes with the territory. Cybersecurity systems, by their nature, are critical to organizations and this is only increasing with the rise in threats to both networks and data, but also
In exciting E-Commerce Analytics news today, Microsoft is announcing that its Clarity app – inside its Bing Webmaster Tools (aka Bing Search Console) is now available for Mobile Apps and is currently available for Android, React Native, Cordova, and Ionic. Microsoft Clarity – free Heatmaps & Session Recordings A heatmap
Google is the go-to place for people with SEO questions, and problems to be solved and get answers, especially good for B2B Marketing. Google sends 70% of the world’s web traffic and is the largest traffic generator – in contrast, all of Microsoft’s web properties (Microsoft, LinkedIn, Bing, etc) are
At Primary Position, NYC’s #1 SEO Company, we’ve built our reputation on SEO for Startups. Read our founder’s LinkedIn profile and our SEO Success Stories to see the startups and over $4 billion in M&A and valuations realized – and that’s just a handful of the 20 Startups we’ve helped
Is AI the end of SEO: a Synopsis No. I’m not afraid not. SEO has been dying forever – I wrote this answer in Quora over 7 years ago: What could potentially kill Google, which has had 180k views? I don’t believe Google needs to last forever but I’m cautious
Google Analytics 4 Auto-Migration In an e-mail update today, the Google Analytics team announced that as part of its operation to sunset Google Universal Analytics (GUA), it will provide an automatic migration (UA → GA4) for users who use Google Tag Manager and “gtag.js” for GA Universal to a new
