Pay per click (PPC) advertising should never be a guessing game or a “set and forget” channel. Done properly, it becomes an accountable, data-driven engine that turns budget into qualified leads and revenue. Here’s how Primary Position approaches PPC for ambitious brands. What A PPC Agency Should Do A good
“Good Content” as Marketing Advice suck! Every so often, SEO advice circles back to the same empty platitude: “Just write good content.” It’s the answer you’ll hear in every beginner’s Facebook group, LinkedIn thread, and Google’s own PR fluff. If you believed this mantra, you’d assume the only thing between
What is a Query Fan Out The Query fan-out is the process AI search systems use to turn one question into many smaller, related questions so they can build a richer answer. Instead of treating your query as a single string to match against pages, the system decomposes it into
SEO Is the Original Marketing Engineer Before anyone coined the term “marketing engineer,” SEO practitioners were already doing the job. They were writing code and content in the same afternoon. They were reading server logs and rewriting copy. They were building link acquisition systems, debugging crawl errors, analysing data, and
Building a proper framework and establishing a real mindset for SEO is vital – and that includes a proper understanding of EEAT Over literal translation Too many SEO commentators take EEAT too literally – EEAT is not something you can add to content – claims of experience are not examples
What makes you searchable in AI? Here’s what my own data tells me. II’ve spent a lot of time thinking about what makes a brand show up in AI-generated answers. And recently I turned that lens on myself. Here’s what I found. The mechanics aren’t mysterious LLMs cite sources that
Fixing your sitemap isn’t SEO. It’s plumbing. TechSEO keeps the lights on. It doesn’t grow your traffic. Here’s why that distinction matters — and why conflating the two is costing you. There’s a category error that quietly runs through a lot of SEO conversations, agency proposals, and monthly reports. It
How SEO Philosophy became fragmented and broken A field guide to the seven factions responsible for the worst takes in digital marketing — and why your traffic disappeared while they were arguing. An editorial opinion · Est. reading time: 7 minutes of mounting irritation Somewhere between 2020 and now, something
Something strange showed up in our data recently, and we haven’t been able to stop thinking about it. One of our test domains pulls in about 100 Bing clicks a month. Pretty unremarkable by any traditional SEO standard. But when we looked at AI citation data, that same domain had
If you’ve landed on this page because someone sold you an “EEAT checker” — or because you’re thinking about buying one — I want to save you some money and a lot of wasted time. EEAT checkers don’t work. Not because of a technical flaw. Because the thing they claim
