Improving SEO for a legal site starts with fixing the plumbing, not just writing more blogs. First, make sure the site is crawlable, fast enough, and not drowning in duplicate or near-duplicate pages that all say the same thing. Then we attack the pages that actually drive revenue: core practice
For legal SEO, URLs should be boring, predictable, and descriptive. A clean pattern like /practice-areas/criminal-defense/dui/ or /locations/west-palm-beach/personal-injury-lawyer/ makes it obvious what a page is about to both humans and search engines. At Primary Position we standardize URL structures around practice area, case type, and location, then keep them stable so you’re not constantly breaking
Yes, SEO services are legal. There’s nothing inherently shady about trying to make your website easier to find; the problems start when agencies use deceptive tactics or make claims that would fall foul of advertising or bar rules. At Primary Position, we stay away from gimmicks and short-cuts because they
