In exciting E-Commerce Analytics news today, Microsoft is announcing that its Clarity app – inside its Bing Webmaster Tools (aka Bing Search Console) is now available for Mobile Apps and is currently available for Android, React Native, Cordova, and Ionic.
What is a Heatmap Tool in SEO?
A heatmap tool in SEO is a data visualization technique that uses a color-coded map to represent user behavior on a website. This can help SEO professionals identify areas of a website that are popular or unpopular and can also help to identify usability problems.
What is Microsoft Clarity?
Microsoft Clarity is a web visitor or session recorder and heatmap generator that records how users engage with your site. This makes it an incredibly powerful tool for conversion optimization for both B2B and B2C e-commerce sites. Now Microsoft is bringing it to the mobile app landscape to help app developers improve their app interfaces – something Hotjar can’t do yet. Tools like Clarity fit squarely in the Optimization phase of every good SEO Strategy.
What does Microsoft Clarifty Provide?
When you’re building landing pages and marketing campaigns, session recorders like Microsoft Clarity let you track how people read your page, where they rest, what parts they spend time on (aka Dwell Time), and how they fill in forms. You can do things like:
- Track which call-to-actions work best
- Which navigation points do visitors click on
- How much of a web or lead form a user is willing to try out
- Funnel Abandonment Rates
- Most Read Content Insights
- Ignored Content
- The most important content before converting
- Minimum Content Paths – how much content the user needs to consume to convert
The Realtime Microsoft Clarity extension
With the real-time Clarity Extension, you can see instant heatmaps overlaid right on your live site and watch recent recordings for any page you’re on – get the Microsoft Clarity Browser Extension
Google Analytics Integration with Heatmap Tools
Microsoft Clarity integrates with Google Analytics:
- GDPR & CCPA ready
- No sampling
- Built on open-source
Explore Google Analytics metrics without leaving Clarity and see recordings and heatmaps for Google Analytics data.
Improve your Google Analytics goals in 3 Steps
- View sessions where users complete a goal and get insights into why some users bounce
- Watch related recordings and heatmaps for every step in the funnel
- Conversions and Goals are automatically imported into Clarity—no need to re-create them
This helps webmasters watch how users engage and interact with their web pages, especially calls-to-action, navigation, usability, and readability. Microsoft Clarity is implemented via a tracking tag and has an extensive reporting facility. We first mentioned it in our post comparing Bing Webmaster Tools and GSC.
GDPR and CCPA-compliant He4atmap Tool
Good to know: Microsoft has stated that Clarity is GDPR and CCPA-compliant out of the box
A Completely Free SEO Heatmap Tool