When on Reddit, I frequently argue that free SEO audits are not worth anything because they lack depth, actionable insights, and strategic value. They are agnostic to the keyword strategy and needs of the organization. To believe in them is to believe in the idea of “Macro-SEO” – that somehow
An SEO Ranking Report is not the same as a SERP Report. A SERP report tracks a specific website Search Engine Rank Positions in a single Report. An SEO Ranking report is a report of all the keywords a site currently ranks for and is usually used for competitor analysis.
PageRank is an algorithm used to rank webpages based on their importance within a network of links. It operates by analyzing the structure of links between pages rather than the content itself, making it a content-agnostic system. Here’s a breakdown of how the formula works and the meaning of its
SEO remains a dynamic field, with conversations and narratives constantly evolving. While some changes are good, others fuel misconceptions—often driven by conspiracy theories about relevance, low quality, and other factors. Let’s break these down and focus on what truly matters for your SEO Strategy. PageRank and Backlinks PageRank revolutionized web
In the ever-evolving landscape of Search Engine Optimization (SEO), numerous metrics have been touted as crucial for improving website rankings. Among these, dwell time has often been mentioned as a significant factor. However, the notion that dwell time directly impacts SEO has been challenged by several experts and Google’s own
When it comes to maximizing your return on investment (ROI) in SEO, the retainer model stands out as a particularly effective strategy for both businesses and service providers. This approach ensures that your SEO efforts are consistently implemented and refined over time, leading to steady improvements in search engine rankings
As always, explaining anything in SEO has to start with debunking SEO Myths! When it comes to SEO and Audits, and helping organizations with SEO, there are 5 recurring themes observed within the SEO community, like SEO on Reddit, as highlighted by common post archetypes, underscore a fundamental misunderstanding of
Searches for Backlink analysis tools is a massively popular search phrase in Google that have 500k searches a month as of January 2025. I know only because I rank for it – the suggested numbers from SEMRush (based on Google Ads) are ridiculously wrong – suggesting less than 10% as
From Google’s founding to today, PageRank’s invention and evolution has profoundly influenced SEO. PageRank was founded on a very successful model used to rank scientific peer reviewed papers. PageRank, the brainchild of Larry Page and Sergey Brin, was pivotal in Google’s ascent and was patented, make its details available to
Yes, SEO is dead. This graph from my small SEO blog shows traffic declining and dying in less than 12 months.
