Enterprise Reporting If you want to level up your SEO marketing game then you need the best reporting. The best reporting is based on the right metrics. There’s little point in looking at “traffic” at a macro level – because traffic could be made of anything by anyone. Converting traffic
Defining an SEO Strategy Over the past 24 years, I’ve come across different thoughts about B2B Brand and Strategy Building. While I thought this would be pretty straightforward to write about, I quickly realized that there are four parts to an SEO strategy: What is an SEO strategy How to create
24 Years of Collecting SEO Myths Ah, SEO Myths. They’ve been with us forever. Chances are that 50% of the SEO facts that many people hold dear are myths. Almost all of these have been debunked by now (but also subject to change). So what’s the problem? Well, myths are
Introducing our International SEO Services from Manhattan, NYC, and Dublin, Ireland. Primary Position was founded in 2004 in Ireland, the only English-speaking member of the EU and Eurozone. What is an International SEO Consultant? An “international SEO agency” is a specialized SEO firm that helps businesses optimize their websites for
The most common advice is always the worst advice: Either everyone else is doing it or its so vague it can’t make any difference. If the best advice you’ve read is to “create good content” then you’re probably feeling a bit frustrated. So were we – that’s why we wrote
SEO on the beach is a lovely keyword I found. To me, SEO is a competitive industry on a competitive scale. And all websites competing in this game have the same rules. What is super interesting is that the SEO Marketing industry as whole is slowly federating out into cults.
Reputation Management and SEO Strategies You are only as good as your last performance. Because most people will find you in Google, Reputation Management is strongly rooted in SEO. There are too many technical aspects to Reputation Management to just leave it to PR and Networking. That’s because bad actors
What is Branded Traffic or Search in SEO? Branded search is a component of Organic Traffic and Overall Marketing strategy. Determining an organization’s branded terms is quite easy and in organic SEO and SEM generally, branded search is any search for branded terms that you own and/or sell and are
There’s an important lesson in life about critical thinking and avoiding over-interpreting broad and subjective guidelines. People all too often hyperfocus on parts of documents or ideas and take literal actions where the directions are very vague. This happens in business, relationships, and life but mostly in Religion and Philosophy.
An SEO Friendly CMS primer It makes me sad when I see how agencies claim to be digital-first and SEO friendly and then…..The simplistic non-effort these agencies put into making websites channel-friendly, especially when it comes to SEO, is disheartening. Search engine optimization is the largest provider of practically free
