Reading discussions in r/SaaS and r/CRM, I keep seeing founders talk about building their own B2C CRM apps focused on customer self-service rather than relying entirely on off-the-shelf platforms. The pattern is clear: many want lightweight systems that let customers manage accounts, track orders, submit support requests, and solve common issues without human intervention.
Reddit conversations also show strong interest in self-hosted and customizable tools, especially when teams want tighter control over workflows, data, and AI integrations. For SaaS companies, this reflects a broader shift toward operational efficiency, better customer experience, and platforms designed around specific business needs
