PPC is a three-letter acronym that stands for “Pay-Per-Click” and is a term used to describe the charge model for advertising formats on sites like Google (via Google Ads), Bing, Facebook, and other websites. PPC is measured in CPC (cost per click), CTR (Click Through Rate), and COA (Cost of Acquisition).
What does PPC Mean?
PPC means bidding on a keywords search, video search, banner ad or video ad and setting a maximum bid that the advertiser is willing to spend for each click.
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