SEO Agency NYC

What is SEO?

Search Engine Optimization (SEO)

SEO or Search Engine Optimization is a marketing strategy to generate leads, business, awareness, and/or traffic from people performing searches in Search engines. The number one aim of SEO is to reach the first or primary position in Google search results and in the past few years, the vaulted Position 0. SEO works by building and architecting the best solution to help the user answer a question via a Google Search and then convert that web traffic into leads and revenue.

Search Engine Marketing

Together with PPC, SEO is a part of Search Engine Marketing (SEM) and is the world’s most powerful lead, awareness, and marketing platform. In executing an SEO campaign today, SEO managers and experts need to be mindful of concepts such as on-page SEO, Authority, linking, and Google compliance (keeping aligned to the Google Terms of Use, which governs spam and gaming the Google Index).

Google and SEO

Google is a great source for information and myth-debunking about SEO, which is sadly plagued by millions of myths. Our Co-Founder and lead strategist, David Quaid, has been writing about SEO for years, where he’s one of the number one read authors on sites like Quora and Reddit, posting over a million reads to date, helping people to understand how SEO works and talking about the myths, questions, theories and strategies related to SEO.

What SEO entails varies from person to person but to us, its really simple – Google’s PageRank Algorithm is publicly available and is not the subject of speculation or mystery as many people would have you believe. Its precise workings today alongside many other Google updates are simple to understand – Google wants to connect you to the right or best answer to your search query as fast as possible. And because we’re all human, 25% of that search every day is a brand new search that Google has never seen before.

How Does SEO Work?

SEO Works by building websites, content, and media that help demonstrate the value of a solution, product, or service to a problem that a user is searching for or on.

What are the most important SEO Concepts?

These are some of the concepts and tools an SEO will use – if you’re looking to determine if an SEO strategist or manager is right for you, score them on familiarity with these terms:

On-site SEO Making sure that pages are built properly, have page titles, links, are listed in a sitemap etc
H1 Tags These are page headers and we recommend one per page
SERP Search Engine Ranking Position Report – generically a report or tracking database that monitors how a domain and/or web pages are ranking
Google Search Console Google’s main compliance and organic traffic reporting tool
Alt-text On-site SEO – tagging images so that browsers, screen readers, people and search engines can identify or understand what an image represents
Perma-rank Pages that have been number 1 for so long they never move
Position 0 The vaunted large position above the standard text results (1-10)
QDF Query Deserves Freshness
Click When user clicks on a link, image or object that then hyperlinks them to another page, action or form
Google Analytics Google’s free web analytics tool
Whitehat SEO Doing SEO using ethical practices, generally speaking a non-spam strategy that completely obeys Google’s ToS (Terms of Service)
Greyhat SEO Someone who adopts a strategy that is largely aligned with Google’s ToS with some broader interpretation to occasionally breaking it but under fair play. Very subjective.
Blackhat SEO Blackhat SEO is a description term for an SEO Strategy that almost certainly sets out to build a search traffic channel by knowingly and willfully disregarding the Google ToS. This doesn’t make it illegal or criminal in nature but Blackhat tactics are strongly decried publicly and strongly warned against especially for businesses and people with less than exemplary experience and skills.

Further Reading

  1. How does SEO work?
  2. What does SEO Mean?