PageRank and backlinks are still the spine of SEO in 2026, but most of the industry has completely misunderstood what those words actually mean in practice. PageRank is still the real engine Underneath all the new terminology and dashboard metrics, search still runs on a simple idea: links are votes,
Most content marketing doesn’t fail because the writers are bad. It fails because there is no actual SEO strategy beneath the calendar—no defined topics, no focus per page, and no plan for links. At Primary Position, a content marketing SEO strategy is built around one simple equation we keep repeating
Reddit has quietly become one of the most powerful levers for SEO, AI visibility, and demand generation—if you use it like a research lab and distribution channel, not a link dump. For Primary Position’s audience, the opportunity is to treat Reddit as both a place to learn what the market
Most teams buy AI visibility tools, then barely change how they do SEO. The ones that win treat those tools as a second Search Console: a live map of how LLMs actually talk about their brand, competitors, and category, and then rebuild strategy around that. Footnote: Disinformation in GEO Tool
Introduction A modern B2B SEO strategy starts long before someone hits your homepage. It begins where your buyers complain, compare, and troubleshoot: on Reddit, YouTube, X, in Slack communities, and in their calls with your sales team. If you treat those places as the raw source material for everything you
The Basics: SEO 101 Overviews These are the only sources that provide direct information on how Google’s algorithms work: Google Search Central: Formerly “Webmasters,” this is the ultimate hub. It hosts the SEO Starter Guide, which covers the bedrock of crawling, indexing, and serving. Google Search Essentials: (Formerly Webmaster Guidelines)
The best SEO strategy is simple to describe and hard to execute: one strong brand domain as the “mothership,” supported by a small, deliberate network of focused EMD/KID satellite sites, YouTube, Reddit, LinkedIn, and other social profiles that all co‑rank together and reinforce one entity. Instead of trying to get
From SEO to GEO: How Primary Position Helps You Win AI Visibility Search used to be all about “page one of Google.” Today, your buyers are just as likely to ask AI assistants like ChatGPT, Perplexity, Gemini, or Google’s AI Overviews for answers as they are to click traditional search
In today’s digital landscape, talk of “GEO” (Generative Engine Optimization) often sounds like a futuristic leap from classic SEO (Search Engine Optimization). Many marketers and business owners are left wondering: are these radically different disciplines, or is GEO just the next evolution of SEO? After years of hands-on experience tracking
There’s a growing gap between how Core Web Vitals are marketed to SEOs and how they actually behave in the real world. For most sites, Core Web Vitals (CWV) simply do not move rankings in any meaningful, repeatable way. They are hygiene, not a growth lever. At Primary Position, we
