The correct way to say or pronounce Semrush is “sem-rush”. The company has confirmed this on their website and in social media posts. However, some people still pronounce it as “SEM-rush”, which is technically incorrect. The reason why some people pronounce it as “SEM-rush” is because the acronym SEM stands for search engine marketing. However, the company has said that the name Semrush is not an acronym and should be pronounced as “sem-rush”. To be correct, you should pronounce Semrush as “sem-rush”. However, if you’re talking to someone who pronounces it as “SEM-rush”, don’t be too hard on them. It’s a common mistake.